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The CIW's campaign for fair food is nothing if not a
battle for the truth -- and for the fast-food industry,
when it comes to the truth about their product, image
is everything.
The fast-food industry spends millions studying its
consumers and billions advertising its products. We,
on the other hand, don't have millions for research,
much less billions for advertising. But, we are pretty
sure that most people care about more than just marketing
hype. In fact, in our talks with tens of thousands of
people across the country, the labor conditions behind
the food, the reality behind the brand, are pretty important,
too.
The
reality behind the food... |
For workers from Immokalee, the truth about fast-food
begins not behind the counter at your local restaurant,
but in Immokalee, where the tomatoes that go into these
products are planted, grown, and picked.
We hope that, when you think about chowing down some
fast food, you think about the workers who picked the
tomatoes in that sandwhich and the sweatshop conditions
that they continue to suffer in Florida's fields today
-- sub-poverty wages, no right to organize, no right
to overtime pay, and no benefits whatsoever.
We'd like you to consider that farmworkers have to
pick two tons of tomatoes to make $50 a day.
And we'd like you to know that there is a community
of workers who have had enough, and who are fighting
back to win a fair wage and respect for the back-breaking,
dangerous work they do.
That's why we have had to work hard to document our
struggle and tell our story, in our own words. There
are hundreds of mainstream media stories on our campaign,
and while many of them are quite good, none of them
captures the harsh reality of farm labor conditions
and the intensity of this campaign as we can ourselves.
We have video shorts produced during our three cross-country
Truth Tours and our 2003 Hunger Strike and a new 30-minute
documentary on our fight and the last 2004 Truth Tour,
entitled "Immokalee: From Slavery to Freedom,"
produced by Jeff Imig of Pan Left Productions in conjunction
with the CIW. Click on the links on the right hand side
of this page to download video shorts from our actions
and on the links below for the 30-minute documentary.
We hope our collection of media will help you think
critically about the choices you make as a consumer
and about the messages created to shape those choices
that find you through the mainstream media.
 Download
"Immokalee: From Slavery to Freedom" by
Jeff Imig and Pan Left Productions
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"Y Ahora Que?..." An exclusive video of Zack de la Rocha and Tom Morello of Rage Against the Machine performing an original song about the CIW's most recent victory at the "Concert for Fair Food" in Chicago.
"Con Estas Manos..." A four-minute reflection on the hands that pick tomatoes for the fast-food industry and the
inhumane conditions so prevalent today in Florida's fields.
"BK Press Conference..."
A video short of the CIW action at Burger King corporate headquarters.
"¿Quien Sigue?..."
A video recap of the 2006 McDonald's Truth Tour.
Click
here for loads of great CIW videoand audio produced
during the Truth Tour that finished off the Taco Bell
boycott! There's too much to list here, but this is
footage you won't want to miss!
* View
original Quicktime movie from Day 3 of East LA to Irvine
March (1.98
MB)
*
View original Quicktime movie from Day 2 of
East LA to Irvine March (4.17
MB)
*
View original Quicktime movie from Day 1 of
East LA to Irvine March (4.0
MB)
*
View original Quicktime movie from Day Five (1 MB)
 *
Religious leaders intervene -- Hunger strike ends...
click here for video (7.7
MB Quicktime)
* Slowrider challenge to Taco Bell at Friday convergence
click
here for video! (9.5 MB Quicktime
- long download)
* CIW Street theater sets spiritual tone for Friday
convergence at TB HQ click
here for video (9.6 MB Quicktime
- long)
* San Francisco Solidarity Action click
here for video (1.8 MB Quicktime)
 *
Cuatehmoc Aztec Dancers perform at the Hunger Strike
click
here for video (5.8 MB Quicktime)
* Sacramento Solidarity Action click
here for video (5 MB Quicktime)
* JG & Havikenhayes
play Centro Cultural de Mexico, Los Angeles click
here for the video (11 MB
Quicktime)
* Hunger Strike Begins!
Check
out the GREAT VIDEO from Day 1 by clicking here
(5.7 MB Quicktime) 
* Human Rights School
on the bus --
Modern-day slavery (6 MB Quicktime) Indigenous
rights in Guatemala (5.5 MB
Quicktime)
* Countdown to the Hunger
Strike Click
here to download (6.1
MB Quicktime)
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