website: peopleandplanet.org/gogreen/guide.timeline.php

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Sample Campaign Timeline

Week 1

Step 1: Meet, discuss and plan

Step 2: Find out how green your university is

Week 2

Group meeting

• Report back on the findings of the research on how green the university is
• Draft the letter to the Vice Chancellor/Principal/Director
• Decide if there are other people, e.g. the Students’ Union President and academic staff, you are going to approach to sign the letter
• Start to plan your public campaign launch and Go Green Week

Week 3

Step 3: Launch the campaign

3A. Send the report with your letter to your University decision makers

3B. Launch the campaign publicly * Run campaign stalls to get loads of students to sign the petition * Use the ideas on ‘How to get your campaign noticed’ to make your campaign stand out! * Invite the student paper to take a photo and write a report on the campaign launch

Weeks 4 & 5

The student paper is printed, using green coloured ink, with the campaign on the front page! * Run more stalls to get more people to sign the petition * Send a batch of Leaf petitions to the Vice Chancellor/Principal/Director * Work with Student Union to plan Go Green Week, invite speakers, stallholders etc

Week 6

Step 4: Let the University know what you think of their response * Discuss and decide how you are going to respond to the university’s reply * Send a copy of the letter to P&P * Set up a meeting with your VC to discuss the uni’s response. * Follow up your meeting by sending the VC minutes - make sure you include anything he/she has agreed to in your meeting * Follow-up planning for Go Green Week, prepare banners, publicity posters etc

Week 7

Continue to pile on the pressure, perhaps with a Go Green Week - see ‘How to get your campaign noticed’ for more ideas