Take action

Hanging out their dirty laundry

Codes of conduct and Fairtrade ranges do not by themselves mean a company is behaving responsibly.

We want to tell Topshop that token efforts are not enough with a ‘dirty laundry’ petition — thousands of messages hung on a ‘washing line’. This will form a visual statement they won’t be able to ignore — and which you can also use to raise lots of awareness — and further support for the campaign.

Autumn/Winter: Build your washing line — collecting support and raise awareness. Use on local actions.

Spring: Collect all the washing lines together to form a (really long!) network-wide washing line to hand-in to Topshop.

image of notes on washing line

Hang out their dirty laundry!

istockphoto.com/Marc Dietrich

Building your washing line

For this, you will need strong twine; pieces of fabric for people to write their messages on, marker pens or something that will write on your fabric; and pegs with which to hang your messages up.

Reuse and recycle! Charity shops can be a great resource for old fabric; you should be able to pick up a second-hand sheet for a couple of pounds which you can then cut into lots of pieces. A5 is probably a good size for people to write a message on. Alternatively, charity shops may let you have clothing donations that are not in good enough condition for re-sale, but which would be fine for your washing line! Or perhaps you could collect up all those odd socks that mysteriously appear and use those. Or try a local ‘scrapstore’; check out this UK directory to see if there’s one near you.

Filling your washing line

Put on an event:

Sussex Students Union's Fairtrade Fashion Show

Sussex Students Union’s Fairtrade Fashion Show

A night at the movies

Films are a great way to raise awareness about conditions in the cotton and clothing industries. Some ideas for films can be found on the resources page. You could follow your film with a talk about the campaign, and don’t forget to provide opportunities for people to take action on the issues they’ve just seen.

A clean fashion show

Sussex Uni recently put on a fantastic fashion show ‘Free your fashion’ which showcased stylish and affordable Fairtrade, organic and recycled clothing and highlighted social injustice within the clothing trade. Read about Sussex’s event and a fashion show ‘how-to’ guide “pdf, 261.9 kb”), from the Environmental Justice Foundation.

Arrange a clothing swap

Ask people to dig out all the clothes they no longer use so that everyone can renew their wardrobe ethically. You could offer food or drink, and combine it with a talk or film.


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