What is a campaign?
City of London School
The P&P group at City of London School ran a campaign with the aim of raising awareness of the expanding range of Fairtrade goods. Their objectives were to get the school to stock Fairtrade sports balls and to show other students in the school what was available.
A campaign can be defined as a series of actions which work toward a clear aim.
The individual actions you do as a group might fulfill individual objectives but they should all work towards this aim.
In order to run a good campaign it is important to pay careful attention to:
- what you’re actually trying to achieve
- prior planning
- working together as a group
Campaign Planning
Aim: Get Fairtrade status for school.
Objectives:
- Raise awareness of trade issues among students.
- Get Fairtrade stocked in canteen.
- Persuade Head of Sixth Form to support a Fairtrade policy.
Tactics:
- Write letter to Head.
- Organise a petition for students.
- Run assemblies on the issue for lower years.
- Run stalls for students to find out more information.
- Find Fairtrade suppliers for canteen.
Planning your campaign
Below are the three steps you need to take for planning a campaign as a group.
Step 1. Identify your overall aim.
Step 2. Look at objectives that will allow you to meet your aim.
Step 3. You need to think about the possible tactics that you can use to meet your objectives.
Constraints or Opportunities
Be aware of what resources you have available whilst working through the 3 steps as this might influence the decisions you make.
- budget
- number of members
- time
- relationship with Head/ caterers