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The school clothing market is worth £1 billion per year. Colleges spend tens of millions per year buying clothes for their sports teams, staff and vocational courses.
Some of this is made up by uniforms that schools sell themselves, some by independent uniform shops, and lots by supermarkets.
If we join together with other schools and colleges all around the country, millions of pounds of this money will go towards…
- Paying fair cotton prices
- Funding schools and hospitals in developing countries
- Helping protect the environment.
We need to tell our schools, colleges, high street shops and supermarkets to Wear Fair!
This campaign has two targets…
Schools and Colleges
We want Britain’s schools and colleges to join in a wave of change across the country by selling only Fairtrade cotton uniforms and sports kits.
Unlike others, Asda don’t sell ANY Fairtrade cotton school uniforms, even though they have said that they ‘promote Fairtrade’ because they want to ‘do the right thing’. We think this needs to change if Asda want young people and their parents to keep buying from them.
The Asda supermarket chain
Like other supermarkets, the uniform that Asda sells is not made from Fairtrade cotton, meaning suffering for the poor people who pick the cotton, and also the fact that it is being sold at such cheap price means that the people who sew the clothes are not being paid a fair price.
Find out more about why we’re targetting asda
These pages tell you how to join a national campaign in getting your school or college to change to Fairtrade cotton uniforms and garments, and pushing for radical change in more ethical sourcing practices for supermarkets too.
